HVS Shanghai has recently released IN FOCUS: Shanghai’s Boutique Hotel Scene. As travellers’ expectations are becoming more varied, the upscale hotel market witnesses the growth of niche segments. Besides the high-end facilities and standard service, travellers in Shanghai are now looking for very unique lodging experiences In line with the upward trend and strong potential for niche markets, boutique hotel developments are gaining increasing attention from developers in China.
Through the review and analyses of seven prominent “boutique” hotels in Shanghai, we see that boutique hotels resonate the themes of the following 5 concepts:
- Urban resort; and
- Intimate home-feeling.
“Recently, we have seen increasing number of hotel developers toying with the idea of a ‘boutique’ concept and development,” explains Jonathan Jaw, Consulting and Valuation Associate for HVS in Shanghai. “These developers are thinking about what makes the boutique concept so exceptional. The research illustrates that being ‘boutique’ has multi-dimensional attributes; Ranging from deep historical roots to distinguished hardware, or from prime-A location to chic design, there are numerous ways that a boutique hotel can set itself apart.”
With numerous boutique and lifestyle hotels opening in the near future, Shanghai is set to witness a transformation of its upscale hotel market. Click here to read IN FOCUS: Shanghai’s Boutique Hotel Scene.
Wei See Tan
+86 21 5171 7001 Ext. 8003