HVS Sales & Marketing Services Launches New Training and Digital Audits for Hotel Sales in 2011

HVS Sales & Marketing Services is pleased to announce the launch of new sales training programs and online audits and programs to assist hotel managers, owners, and directors of sales and marketing with revenue-generating tools for the new year.

January 11, 2011: HVS Sales & Marketing Services is pleased to announce the launch of three new services and products to assist hotel managers, owners, and directors of sales and marketing with revenue-generating tools for the new year:

  1. A Digital Wellness Checkup – Online Audits and Social Networking Content and Production: Today more than ever, hotels need to stay abreast of their online visibility and reputation, engage and dialogue with their fans and guests, and continually provide appropriate content to keep fans as brand advocates. HVS will provide a comprehensive assessment of the hotel or hotel brand’s cyber presence through its website, review sites, social media sites, and more. When a plan is developed based on the audit to strengthen online visibility, then audiovisual content such as web documentaries, satellite media placements, pitches to bloggers, podcasts, and more are created and implemented to fit within the appropriate budgets. HVS’s Sales & Marketing and Web Strategies experts combine the important skills, talents, and communication know-how with technical online intelligence to provide a single solution for strengthening the hotel’s online presence and branding.
  2. New Year/New You Hospitality Sales Training: There can be no better time than in 2011 for untraditional, unconventional sales training measures. HVS is pleased to present a program that encourages sales managers and account executives to think differently about their hotels and themselves as we come out of these recessionary times. This fresh approach helps sales professionals assess their individual brand and how they interact, network, and sell themselves and their hotels. The HVS Hospitality Sales Training Program is designed to motivate, excite, inspire, energize, and rejuvenate sales professionals in order to boost sales efforts and achievement.
  3. Upselling Training for Front Desk Staff: The importance of upselling at the front desk has increased over recent years due in large part to the changing methods of booking rooms. The popularity of reserving rooms online from a third-party travel site, the property’s website, or packaged with a flight and/or rental car means that the front desk agent’s reception is often the first person-to-person interaction that guests experience. This trend gives the front desk agent the opportunity to become a member of the sales department by selling upgrades (upselling) to guests upon arrival. A well-managed upselling program can benefit all parties involved if done correctly. HVS’s expert staff can help you create a customized program for your property, provide sales and customer service training for the frontline staff, and help you implement a tracking and rewards system for the program. HVS Sales & Marketing Services can also help you instill a philosophy of upselling through personal training, webinars, tutorials, and more.

For more information about Online Audits and Social Media Content, New Year/New You Training of Sales Professionals, and upselling training for the front desk team, please contact Leora Lanz at llanz@hvs.com.

HVS Sales & Marketing Services, headquartered in New York, helps hotel owners and operators strengthen returns on hospitality investments in the areas of hotel sales consulting, hotel sales and marketing consulting, hotel resort sales consulting, revenue management, and e-commerce. We can assist you by conducting sales and marketing assessments; creating sales and marketing plans for new, repositioned, and stabilized hotels; conducting sales training programs; and even serving as your interim Director of Sales & Marketing during transition periods or staff changes. Our strong understanding of regional and international markets will enable you to capitalize on your competitive strength and improve ROI.

Leora Lanz
HVS Sales & Marketing Services
Email: llanz@hvs.com
Tel: 516-248-8828 Ext. 278