HICSA 2011 promises some of the most illustrious global influencers - with 15 of them already committing to their presence – Brett Butcher, Chief Executive Officer, Langham Hotels International, Christopher J Nassetta, President & CEO, Hilton Worldwide, Denis Hennequin, Chairman & CEO, Accor, Frits Van Paasschen, President & CEO, Starwood Hotels and Resorts, Hubert Joly, President & CEO, Carlson, Jean Gabriel Peres, President & CEO, Moevenpick Hotels & Resorts, Nakul Anand, Executive Director, ITC Ltd., Raymond Bickson, Managing Director & CEO, Taj Hotels Resorts and Palaces and Simon F Cooper, President & MD Asia Pacific, Marriott International.

HICSA audience typically comprises of hoteliers, investors, bankers, developers, architects and interior designers. HICSA 2011 yet again promises new business opportunities, amazing networking, trends for the future and global strategies that pledge to take hospitality in South Asia to a new qualitative and quantitative level.

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This week, Apple once again led the whole consumer electronics industry by releasing its revolutionary iPad2. What then makes Apple stand out against the competition and keep its throne as the most valuable brand? According to Steve Jobs, “It’s in Apple’s DNA that technology is not enough. Technology married with liberal arts, humanities, yields the result that makes our hearts sing." (Source: CNN)

The strategy used by Apple may also apply for other industries. But how can we find our own version of technology, liberal arts and humanities? For the hotel industry, management, design and operations are probably the best representatives of these. At the 7th edition of China Hotel Investment Conference (CHIC 2011), we have invited global leaders to share with you their insights and experiences on these three aspects of the industry.

In our CEO Panel, top executives from leading global hotel management companies will share their management strategies to take their brands and businesses to greater heights in China and globally. The panellists include Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia Pacific; Keith Barr, Managing Director, Greater China, IHG; Simon Cooper, President and Managing Director, Asia Pacific, Marriott International; and Ken Greene, President and Managing Director, Asia Pacific, Wyndham Hotel Group.

Influential hotel designers from top design firms, namely Rockwell Group, Woods Bagot and ECADI, will present on hotel design trends in our Meet the Leading Hotel Designers panel. Presentations include case studies on how design helps deliver and enhance brand awareness – Defining and Designing Brands for the Hospitality Industry, Shifts in Design Focus, and Integrating Design to the Environment.

Also, in our operations-oriented panel, you will learn the best solutions and practices to maximise hotel operating revenues and profits and to ensure the stability and consistency of the brand. You will communicate on site with leaders in this field: Jerry Huang, Senior Vice President, Operations, IHG; Chris van der Baars, Chief Operating Officer, InterState China; and Robert Murray, Senior Vice President, Greater China, Accor.

Finally, you can look forward to learning more about hotel development from A to Z at the Master Seminar on Hotel Development Process.

Register now or visit www.chinahotelconference.com for more information.