HVS Website
August 8-11, 2011
Nittany Lion Inn 200 West Park Avenue on the Pennsylvania State University Park Campus
 
Seminar Description
Spend two and a half days with Steve Rushmore and John O’Neill talking about hotel market studies and valuations. Return to your office with the software, tools and knowledge to prepare a variety of detailed hotel market and financial analyses.
 
With the upturn in the U.S. economy and the resulting increases in all types of travel, hotels are experiencing improving occupancies, room rates and profits. Coupled with the availability of debt capital, hotel transactions have started to escalate. These are challenging times for hotel appraisers and analysts who must thoroughly understand the current hotel economic environment and apply the correct valuation techniques to develop a realistic estimate of value. This seminar provides hotel owners, operators, lenders and appraisers the tools, software and knowledge needed to evaluate the dynamically changing local supply and demand trends, quantify the relative competitiveness of nearby hotels, forecast occupancy, room rate and REVPAR, project a detailed income and expense statement and utilize the appropriate appraisal techniques to estimate market and liquidation values. In addition to hotel appraisals, this seminar also illustrates how hotel market and feasibility studies are performed. Seminar participants will work with and learn HVS Hotel Valuation Software, three state-of-the-art programs developed by HVS that forecast hotel occupancy, room rate, income and expense, and value. The HVS software programs and user manual, along with several demonstration hotel market studies and valuations, a handbook on hotel investments and hundreds of research studies and articles will be included in each participant’s take-home package. Sufficient time will be available to discuss other topics of interest to participants. Steve Rushmore and John O’Neill will be available during breaks and in the evening to have one-on-one discussions with seminar attendees.
 
Seminar Outline
Introduction and Overview of the U.S. Hotel Industry
Hotel Risks -Economic Life and Obsolescence (physical, functional and external)
Historic Trends and Hotel Cycles
Current Hotel Economic Environment and Outlook for the Future
Hotel Valuation- Cost, Sales Comparison, Income
Hotel Valuation- Data Sources
Supply and Demand Room Night Analysis Model & Case Study
Income and Expense Forecasting Model & Case Study
Hotel Valuation Model & Case Study
Separating Hotel Business and Personal Property Components
 
Seminar Equipment Requirements
Students need to bring their own personal computer containing a USB port and a charger. Class materials, software, and the complete PowerPoint presentation will be loaded on a flash disk and given to each student.
 
Seminar Developer and Instructor-
Steve Rushmore, MAI, FRICS, CHA is President and Founder of HVS, a global hotel consulting organization with 30 offices around the world. He directs the worldwide operation of this firm and is responsible for future office expansion and new product development. Steve has provided consultation services for more than 15,000 hotels during his 40-year career and specializes in complex issues involving hotel feasibility, valuations, and financing. He was one of the creators of the Microtel concept and was instrumental in its IPO. Steve is a partner in HEI Hospitality, LLC, a private equity hotel investment fund which owns and operates 35 full-service hotels.

As a leading authority and prolific author on the topic of hotel feasibility studies and appraisals, Steve Rushmore has written all five textbooks and two seminars for the Appraisal Institute covering this subject. He has also authored three reference books on hotel investing and has published more than 300 articles. He writes a monthly column for Lodging Hospitality magazine and is widely quoted by major business and professional publications. Steve lectures extensively on hotel trends and has taught hundreds of classes and seminars to more than 20,000 industry professionals.

Steve has a B.S. degree from the Cornell Hotel School and an MBA from the University of Buffalo. He holds MAI and FRICS appraisal designations and is a CHA (certified hotel administrator). He is a member of numerous hotel industry committees, including IREFAC and the NYU Hotel Investment Conference. In his free time, he enjoys skiing, diving, and sailing. He holds a commercial pilot's license with multi-engine, instrument rating, collects hotel key tags, and is one of the foremost authorities on regional dining (www.roadfood.com).
 
Instructor-
John W. O'Neill, MAI, ISHC, Ph.D. is an Associate Professor of Hospitality Management at The Pennsylvania State University. John teaches and researches in the area of lodging strategy and real estate and has received the Favorite Professor Award at Penn State. Prior to his professorship at Penn State, he was Professor in the International Hotel School at Johnson & Wales University in Rhode Island where he was named Teacher of the Year.

Previously, John O'Neill was Senior Associate in the Hospitality Industry Consulting Group at the international accounting and consulting firm of Coopers & Lybrand in New York, and prior to that, was Director of Market Planning for Holiday Inn at its Eastern Regional Office in Boston. Previously, he held unit-level, regional-level, and corporate-level management positions with Hyatt and Marriott in Chicago, Kansas City, and Washington, DC. Dr. O'Neill also currently serves as Managing Director of Hospitality Advisory Services, LLC, a firm specializing in hotel appraisal and consulting, and he is a member of the International Society of Hospitality Consultants (ISHC).

John has conducted numerous speaking engagements, including presentations to Hilton Hotels Corporate Officers, Radisson Hotels General Managers, Embassy Suites Area Vice Presidents, Army Lodging Managers, the Port Authority of New York, the Robert Morris Association, Appraisal Institute, Hotel Brokers International Annual Conference, Commercial Property News Annual Conference, Academy of Management Annual Conference, Council on Hotel, Restaurant, and Institutional Education Annual Conference, the Maine Innkeepers Association Annual Convention, the Pennsylvania Tourism & Lodging Association Annual Convention, and Novgorod State University in Russia.

Dr. O'Neill has served as a consultant to Marriott International, Hilton Hotels, Holiday Inn, Choice Hotels International, numerous banks, and others. He has been admitted as an expert witness pertaining to hotel cases at U.S. District Court, and has testified to multiple state legislatures on topics related to the hospitality industry. Dr. O'Neill is a Licensed Real Estate Appraiser in multiple states.

Dr. O'Neill is frequently quoted on a variety of topics related to the hospitality industry in USA Today, Business Week, Business Travel News, Hotel & Motel Management, Hotels, Lodging, New York Times, Crain's New York Business, Philadelphia Inquirer, Philadelphia Business Journal, Providence Journal, Kansas City Star, and U.S. Japan Business News. In addition, he has written articles for Lodging, Lodging Hospitality, Commercial Investment Real Estate, Cornell Hotel and Restaurant Administration Quarterly, and the Journal of Hospitality and Tourism Research, having received the Article of the Year Award from the latter two.

Dr. O'Neill holds a B.S. degree from the Cornell Hotel School, an M.S. degree in Real Estate from New York University, and a Ph.D. degree in Business Administration from the University of Rhode Island.
 
Agenda:
August 8th: 5:00 PM – 6:00 PM Optional Campus Tour
~ meet in Lobby of Nittany Lion Inn at 4:45
6:00 PM – 8:00 PM Reception
August 9th & 10th: 8:00 AM – 11:45 AM Seminar
11:45 AM – 12:45 PM Lunch
12:45 PM – 5:00 PM Seminar
August 11th: 8:00 AM – 1:00 PM Seminar
1:00 PM Boxed Lunch
 
Registration Fee: US$950.00
To register, please visit our secure website http://guest.cvent.com/d/qdqhz6 or for more information, email [email protected] or call 814-865-1854.

Participants are responsible for making their own lodging arrangements and paying for them at their own expense. We have negotiated a special rate at Nittany Lion Inn where the conference is being held on the Penn State University Park Campus.

Rate: $108.00 Cut-off Date for Reservations: Saturday, July 9, 2011
Make reservations by calling 800-233-7505 and reference Group Code: REAH11A
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