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In Focus: Philippines - A Diamond in the Rough

The Philippines has started to perform closer to its true potential by focusing on growing its BPO and Tourism sectors. This article aims to showcase the country's potential and evaluate current performance given the changes in its tourism market.
Victoria Chan is an Analyst with HVS Singapore. She is a recent graduate with a Bachelor of Science Degree in International Hospitality Management from École hôtelière de Lausanne. Previously, she has done an internship with HVS Singapore andhelpedwithmarketresearch and analysis for both publications, valuation and marketing strategy projects. She has strategically and operationally worked with established hotel companies in Seychelles, Switzerland and Singapore. For further information, please contact: vchan@hvs.com

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