Canadian Lodging Outlook August 2009

Hotel Loyalty Programs: An Overview and How They Benefit Hotels

About Jason Wight

Jason Wight has risen through the ranks and is now a Vice President at HVS, a firm specializing in valuation and consultation services for the hospitality industry in Canada. Jason has Western Canada in his bones and hotels in his blood. Born and raised in Calgary, and schooled at the University of Calgary’s Haskayne School of Business and at the Southern Alberta Institute of Technology, he has travelled the length and breadth of Western Canada as a hotel consultant. He has worked existing and proposed hotel projects located throughout Manitoba, Saskatchewan, Alberta, and British Columbia, but he has a special interest in his home city of Calgary, where he has conducted over 40 hotel studies. As a consultant specializing in hotels, Jason has worked on a range of projects, from valuations of iconic luxury hotels located in urban centres to feasibility studies for proposed limited-service hotels in small resource-driven communities, and he has also authored several articles on various topics relevant to the hotel industry, including Understanding Oil and Gas Lodging Markets in Western Canada and Resource Markets and the Canadian Hotel Industry. Prior to joining HVS, Jason held various operational roles in the hospitality industry.


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