Do increases in RevPAR performance translate to increases in salary? Chris Mumford of HVS Executive Search takes a look at the London market to see if management salaries have increased in line with RevPAR.
By
It is generally the case that when trading conditions improve so too
does an employee's earning power. Typically, people make more when the
market is strong than during a downturn. The London hotel market has been
showing signs of improved health in 2005. According to figures produced
by The Daily Bench, London's five star hotels have experienced a year-on-year
gain of 5.10% in RevPAR. We therefore decided to see if management's earning
power has indeed increased in a corresponding manner.
Using data acquired through our proprietary HCE Hospitality Compensation
Exchange® programme, we analysed average base salaries of seven key
management positions at luxury hotels in London. We took the 2005 figures
and compared them against those of 2004. As the table below illustrates,
every position in the peer group recorded an increase in average annual
base salary:
| Annual Base Salary |
2005 Average |
2004 Average |
% Increase |
| Resident Manager |
£69,300 |
£64,508 |
7.43% |
| Financial Controller |
£58,096 |
£51,747 |
12.27% |
| Director of Human Resources |
£50,713 |
£49,021 |
3.45% |
| Director of Sales & Marketing |
£71,275 |
£59,781 |
19.23% |
| Chief Engineer |
£44,491 |
£40,804 |
9.04% |
| Director of Food & Beverage |
£49,735 |
£48,093 |
3.41% |
| Executive Chef |
£61,560 |
£57,210 |
7.60% |
The average increase was 8.92% with Sales and Marketing Directors recording
the greatest increases. We then explored further to see if the hotel's
room count had any impact on the size of salary increase. We compared
the average annual base salaries of management at hotels of less than
200 rooms against those at hotels of more than 200 rooms. The results
indicate that management salaries rose modestly higher at smaller hotels
than at larger hotels of over 200 rooms.
| |
2005 vs 2004 Increase |
| Average Annual Base Salary |
Less than 200 rooms |
Greater than 200 rooms |
| Resident Manager |
1.37% |
11.75% |
| Financial Controller |
-2.96% |
16.01% |
| Director of Human Resources |
24.44% |
-4.61% |
| Director of Sales & Marketing |
7.87% |
20.06% |
| Chief Engineer |
11.95% |
9.50% |
| Director of Food & Beverage |
10.13% |
5.92% |
| Executive Chef |
11.40% |
1.15% |
| Average Increase 2005 vs 2004: |
9.17% |
8.54% |
We also saw that bonuses had increased significantly year-on-year,
typically a clear indicator that trading conditions have improved. This
was particularly emphasised by the dramatic increase in Sales and Marketing
Directors' bonus awards which are typically tied directly to performance
targets such as room night production and revenue generation. Chefs also
recorded a considerable increase.
| Average Annual Bonus |
2005 |
2004 |
2005 vs 2004 Increase |
| Resident Manager |
£8,709 |
£5,604 |
55.41% |
| Financial Controller |
£7,137 |
£6,575 |
8.54% |
| Director of Human Resources |
£6,215 |
£5,543 |
12.14% |
| Director of Sales & Marketing |
£8,343 |
£4,677 |
78.38% |
| Chief Engineer |
£4,107 |
£3,663 |
12.11% |
| Director of Food & Beverage |
£5,951 |
£3,505 |
69.77% |
| Executive Chef |
£8,165 |
£3,858 |
111.64% |
It would appear therefore that salaries do indeed rise with improved market performance. In fact, London hotel management salary increases have considerably outstripped hotel operating performance increases as recorded in RevPAR. An average salary increase of 8.92% versus a recorded RevPAR increase of 5.10%. Unsurprisingly however, it is a different story further down the career ladder for those who are not in the management ranks. Our survey of luxury hotel salaries in London showed that the average increase in base salary for non-management positions is approximately one third of that accorded to their superiors, at 3.27%.