Sales & Marketing Services - Success Stories

Hampton Inn & Suites, Richmond at Virginia Center - Sales and Marketing Plan -- 2005

"HVS Sales & Marketing Services was brought on board to design a comprehensive and detailed marketing plan for pre and post opening of our new Hampton Inn and Suites Hotel in Richmond, VA. With the great plan in place our in-house sales team has had a leg up on the competition and has allowed us to open our hotel with higher occupancy and ADR than ever expected. With these great results, we expect our revenue stabilization point to come far sooner than expected. I truly believe it was a great investment on our part and am looking forward to working with HVS on Sunstone's future projects."

Al Patel,
VP Operations,
Sunstone Corp

The HVS Assignment

With the sales staff not yet hired, the owner/ general manager of a soon-to-open new construction retained HVS to assess the competitive set, understand the nature of the business feeding into the market, assist with development of rate structures and help the hotel capitalize on the sales and marketing opportunities offered by the Hilton brand, its parent company.

Results
In three months, HVS detailed a sales action plan, including a SWOT analysis and forecasted marketing budget, assisted the General Manager in hiring the Director of Sales candidate, and reviewed the specifics of the plan with the team in order to insure a successful opening for the new entry into the Richmond market.