Sales & Marketing Services - Worldwide Reach and Alliances

Our regional offices can work together or independently to provide the most professional sales and marketing support to fit your needs.

North America

With representation in Boston, New York and Atlanta, and the ability to travel anywhere in Canada, the US or Mexico, our experts can provide a myriad of sales and marketing information for your hotel or collection of hotels. Our HVS professionals bring years of experience in sales and sales training, marketing strategies and planning, revenue maximization and third party distribution, as well as internet marketing and website strategies. HVS’ US team members also bring a wealth of public relations, publicity and social marketing knowledge to benefit and promote your hospitality venue. We can work closely with your property and/or corporate level sales teams, overseeing their weekly and monthly activities as budgeted in marketing plans. We have all served either on property and/or at a corporate level for more than 60 years combined, so we understand how sales and marketing must interact with operations and service in order to be effective. Specialties include sales and marketing support for independent hotels, franchised properties, golf and resort marketing, sales and marketing assessments, pre-opening planning and much more.

Contacts:

Leora Lanz - (E): LLanz@HVS.com; (P): +1 516-248-8828 x 278 (New York)
Barbara Fischhof - (E): BFischhof@HVS.com; (P): +1 404-314-9410 (Atlanta)
Eydie Shapiro - (E): EShapiro@HVS.com; (P): +1 201-320-8981 (New York)
Eve Harris - EHarris@HVS.com; (P): +1 617-388-6743 (Boston)

South America

Based in Buenos Aires and with regional scope throughout South America, we provide professional counsel in sales and marketing to hotels and destinations. We bring a profound local experience that combined with our unparallel professional market study approach and global database will considerable contribute to your business. We will add value to business strategies by providing a deep understanding on key market drivers, key distribution channels and key demand segment leaders in each South American markets to maximize revenues and brand positioning.

At property level, we can boom business potential by providing a professional market study that combined with our local industry knowledge will result in a "Pre-Opening Marketing & Sales Plan" or "Strategic Marketing & Sales Plan" according to the stage of the business, weather existing or future. We can also work at corporate level, assisting local hotel groups coordinating its marketing initiatives to properly contribute to branding and revenues, becoming its expert external advisor in the field; and we can also assist international hotel chains and referral groups as their research arm, offering competitive assessments to adjust their current sales & marketing strategies.

At destination level, we can also provide with a comprehensive market study based on demand-supply-competitors research that will result in the “Destination Marketing & Communications Plan”, working closely together in the implementation stage becoming destinations´ key advisor to meet branding & tourist arrivals goals. Following this plan, we can also move forward accompanying destination to set a Plan to attract tourism and hospitality investments, setting a calendar of actions and delivering investment incentives to capture targeted investors' community.

Contacts:

Ramiro Alem - (E): RAlem@hvs.com; (P): +54 11 4515 1461 x 200 (Buenos Aires)

Western and Eastern Europe, and the Middle East

HVS associates based in London bring a strong background of sales and revenue management to our clientele. Our experience includes sales and revenue management roles at 4 and 5 star properties. Our extensive knowledge of working with pricing, reservations and distribution systems and overall e-commerce allows us to provide beneficial information for your hotel product. We are fluent in French, German, Italian and English, and have basic understanding of Norwegian. And as numbers are a universal language, we can certainly assist with pricing and revenue yielding strategies.

Contacts:

Lara Sarheim - LSarheim@HVS.com; (P): +44 207 8787765

Indian Subcontinent

Based in New Delhi with representation in Mumbai, we bring a combined experience of more than 30 years in hospitality marketing to our clientele. We offer a wide range of expertise including Pre-Opening, Opening and Tactical Marketing Campaigns to Conceptualization, Development and Implementation of Brand Architecture and Strategies, Creation and Management of Loyalty Program Strategies, Food and Beverage Marketing and Corporate Communications. Specialized in long-term strategic marketing initiatives, we enable sales and marketing teams to focus on day-to-day operations.

Contacts:

Mansi Bhatnagar - MBhatnagar@HVS.com; (P): +91 124 461 6000
Mansi Rupain - MRupain@HVS.com
Gaurav Sharma - GSharma@HVS.com

Alliances

HVS Sales & Marketing Services is pleased to have an alliance with IMAGINE Communication in Rome, Italy. IMAGINE is an international communication and marketing company headquartered in Rome and able to operate in all key major markets worldwide through its network of media, local public relations agencies and other industry partners. IMAGINE provides our hotel and travel industry clients with marketing tools including audiovidual productions, product placement, creative services, web marketing, social networking, Web 2.0, PR 2.0, partnerships, photography, and event management.

IMAGINE is led by international communication veteran Marco Ferrari, whose multi-national background includes roles with Starwood, Sheraton, CIGA and Hilton International; and Lucilla de Luca, whose background includes public relations for the luxury destination of Costa Smeralda.