Sales & Marketing Services - Overview

HVS Sales & Marketing Services is ready to strengthen your sales, marketing, public relations and yield management initiatives to maximize your revenue. Our hands-on experience and knowledge has proven particularly valuable for independent hotels who face known brands in their competitive set, as well as for branded hotels which simply do not capitalize on the marketing opportunities provided by their brands or which do not conduct their own proactive marketing.

We can assist during times of renovation, pre-opening, repositioning and when times are steady and strong in order to prepare for a potential downturn period.

And with the power of HVS’ understanding of regional markets around the world, we can utilize that competitive strength in your respective marketing efforts. We assist hotel owners and operators with the following sales and marketing communications activities:

Reviewing a hotel(s)’s sales and marketing operation and initiatives
Creating a specific sales action plan and strategic marketing plan based on the review and assessment
Utilizing the numerous sales and marketing options already provided by your brand, if you carry a flag, and ensure that your efforts meet brand standards
Integrating effective web marketing and online efforts into the sales and marketing plan
Training appropriate staff in revenue management
Assessing, coaching and directing the sales individuals on the hotel’s team
Developing Standard Operating Procedures by working with all operational departments to insure the guest service levels parallel the marketing promise
Developing packages
Communicating appropriate messages to targeted market segments through press releases and other professional public relations tactics
Reviewing and contributing to a hotel’s website for proper search engine optimization and merchandising of packages and specials
Assembling a media plan, including e-mailings to boost need periods and overall image

And this is the start. Our clients can attest to our loyalty, knowledge and teamwork. Client references and some of our successes are shared on www.hvs.com\services\marketingcomm\successstories\. We are known for identifying opportunities as they present themselves so that the hotel doesn’t miss a beat. If you commit to the upkeep of the facility, we’ll commit to supporting you with your marketing and service - ensuring that your guests will want to return.

May we meet with you to see how we can help you strengthen the return on your hospitality investment?