HVS is pleased to announce that Leora Halpern Lanz has been named 2010 Sales & Marketing Executive of the Year – Tourism , by the Greater New York chapter of the Hospitality Sales & Marketing Association International (HSMAI).
HVS Sales & marketing Services, headquartered in New York, helps hotel owners
and operators strengthen returns on hospitality investments in the areas of
hotel sales consulting, hotel sales and marketing consulting,
hotel resort sales consulting, revenue management and e-commerce. We
can assist you by conducting sales and marketing assessments; creating sales and
marketing plans for new, repositioned and stabilized hotels; conducting sales
training programs, and even serving as your interim Director of Sales &
Marketing during transition periods or staff changes. Our strong understanding
of regional and international markets will enable you to capitalize on your
competitive strength and improve ROI.
HVS Sales & Marketing Services provides hotel owners and operators with
strategic marketing and communications. Our dynamic, innovative approach allows
us to offer expert counsel in hotel sales, marketing communications, public
relations, revenue management and sales training.
- New in 2011, we are pleased to introduce “The Brand of You: Motivate to Perform and Sell”
training for hospitality sales people to rejuvenate and think differently as
we come out of these recessionary times. This fresh approach helps sales
professionals assess their individual brand and how they interact, network,
and sell themselves and their hotels. We strongly encourage you to consider
this very different and nontraditional sales training for your hotel and
- We also now offer “Online Audits” and “Social Networking
Content and Production.” These services include a comprehensive
assessment of a hotel’s or brand’s online presence through its website,
review sites, social media sites and more:
- Enhancements for optimal search engine visibility.
- Reviews of marketing messages and thoughtful responses to social
- Audiovisual communications to enhance your online visibility and
social media content, i.e. podcast, web documentaries, satellite media
placements, and pitches to bloggers.
- HVS Sales and Marketing Services, working closely with our HVS Web
Strategies experts, combine the important skills and talents and
communications know-how with technical on line intelligence to provide a
single solution for strengthening your hotel’s on line presence and brand.
- Shop Consultation and Coaching
- Skills assessment shops of sales, catering, reservations and front desk
- Assessments include a qualitative component and coaching plan.
- Shops can be organized monthly, quarterly, bi-annual and can be adjusted
at any time.
- Coaching on how to best use the shop process to determine further
training needs and more.
- HVS Sales & Marketing Services works closely with branded and
franchised hotels and can be your Corporate Director of Sales and/or
Marketing to ensure your team is taking full advantage of brand marketing
initiatives. Our areas of expertise also include:
- Sales and marketing assessments
- Sales team assessments
- Sales and marketing plans for new, renovated and repositioned
- For independent hotels, we:
- Create and develop Standard Operating Procedures by working with
operational departments to ensure guest service levels parallel the
- Brand to encompass all areas of sales, marketing and reservations.
- Coach, train and inject the sales team with the knowledge to stay
competitive with flagged hotels in your market.
Achieving Outstanding Results for You:
We are effective because we essentially become part of your hotel team. Our
combined experience of 80+ years in hospitality sales and revenue management,
and on line communications and marketing, plus our ability to stay energized,
motivated and always thinking differently has proven contagious and inspiring to
Clients attest to our loyalty, knowledge, teamwork and ability to quickly
identify important issues that are key to their hotel’s success. We are
passionate about our work and can become as deeply involved in your assignment
as you want us to. If you commit to the upkeep of your hotel, we will commit to
supporting you with the best sales and marketing communications strategies and
service training to ensure that your guests return again and again.