Golf Services - Success Stories

Valley Ridge Golf and Country Club - Economic and Market Study, Strategic Planning

• Study Type: Economic and Market Study, Strategic Planning
• Location: Calgary, Alberta, Canada
• Client: Barbican Properties, Inc.

The Valley Ridge Golf & Country Club is located in northwestern Calgary, and at the time of the study, the club operated as a semi-private golf club. The focus of the study was to provide a detailed review of the market in which the facility operated as well as a review of management and an operational assessment of the daily operations of the club.

In profiling the regional golf market, HVS Golf looked at a variety of indicators, including types of clubs in the area, membership structures, demand for golf, current rounds played, capacity, utilization rates, and fees.

In order to achieve the desired objectives, HVS Golf conducted an in-depth analysis of the club’s financial statements, management structure, and staffing. By traveling to the club and interviewing key employees, and understanding of the club’s overall operations was developed. A subsequent membership survey assisted in providing a better understanding of the membership.

This analysis allowed HVS Golf to make significant changes to the club operations and management. These changes included personnel changes, improved accounting methods, and new marketing strategies. The club was positioned the facility so as to improve customer service, profitability as measured by the net income and improve the relationship with the surrounding residential community. Finally HVS Golf assisted in recruiting and interviewing new candidates for the General Manager position.