Ravenna is an exclusive gated upscale golf course community located along the foothills of the Rocky Mountains in Southwest Denver. The site is spectacular, with huge red rock outcroppings, amazing views, and deep ravines.
The assignment for HVS Golf was to perform a market feasibility study, directed at potential founding and charter members, while at the same time assist in the financial planning of the development and assist in defining the membership structure of the club.
As part of the study, HVS Golf developed a membership cost factor analysis that synthesizes all financial aspects of club membership. These factors include refundability, transferability, equity and other considerations. This cost factor analysis allows a ranking of the clubs that equalizes all holding costs for the membership, and perceived value.
The Ravenna club was positioned based upon these rankings and the goals of the developer to become one of the premiere clubs in Denver. The concept developed for the club focused on Ravenna as an urban resort - an urban development encompassing all the benefits of the resort communities located throughout Colorado. The founding and charter membership structures were developed in coordination with the residential development.