Golf Services - Success Stories

Jaspering Farms Golf Course - Market and Financial Feasibility Study

• Study Type: Market and Financial Feasibility Study
• Location: Warren, MO
• Client: Phil Jaspering and the Jaspering Family Estate

The Jaspering family farm is facing the encroaching expansion and development of the St. Louis metro area. For this study the family wished to evaluate the economic feasibility of an 18-hole championship daily fee golf course with regional appeal. Further, the course was conceived as an upscale golf course with reasonable prices and minimum amenities (including the clubhouse, etc).

One of the main questions posed by the study was the economic viability of a course in a region already plentiful with golf courses. Because of these market factors, we determined that Jaspering Farms must target a broader (i.e. a regional) market. With this in mind, HVS Golf the scope of the areas studies to include the St Louis MSA and the Columbia MSA. Further, we determined that the Jaspering Farms Golf Course is a prime candidate for implementing demand pricing, which is essentially the pricing element that is used by airlines and hotels. Such pricing will allow the owners to capitalize on their investment and demand higher rates at times of higher demand, and at times of lower demand, Jaspering Farms Golf Course will be able to attract more customers because of their discount prices.

Efficient management and successful marketing of the Jaspering Farms Golf Course are of utmost importance to the economic success of the golf course. Additionally, building the course with support of a residential development will help to make the project more profitable.