Golf Services - Success Stories

Boulder Golf Association - Market Feasibility Study

• Study Type: Market Feasibility Study
• Location: Boulder, Colorado
• Client: The Boulder Golf Association

HVS Golf was hired by the Boulder Golf Association to perform a market feasibility study for a new municipal golf course in the City of Boulder. The objective of the study was to provide a broad overview of the golf market in the region by an in depth evaluation of the market. The BGA was interested in furthering the sport and wanted to illustrate to the City the benefits of a golf course to the community.

HVS Golf performed an analysis of the local supply and demand based on the typical trade area but profiled similar aspects for City of Boulder residents. The study looked at the depth of the market from residents as well as tourists. An in depth evaluation of the market for juniors along with the particular difficulties facing junior golf were illustrated to provide some perspective on the impacts of the game on the youth and the lack of available opportunities. HVS Golf prepared a comparative analysis of communities along the Denver Front Range to illustrate the dearth of golf courses open to the public.

The study concluded that the City of Boulder, as well as the trade area, were underserved in terms of access to both public golf and municipal golf. It was determined that there was market support for a new golf course within the City, and within the trade area.