Food & Beverage Services - Success Stories

Inn at Normandy Farm, Coleman Restaurant, and Normandy Farm Banquet & Conference Center - Market/Feasibility Study and Appraisals

Project

Normandy Farm is located in Blue Bell, Pennsylvania on a ten-acre site containing ten buildings of different ages and sizes. Hansen Properties purchased the farm in 2001, and created a plan to renovate all of the existing buildings. The goal was to develop a hotel, restaurant, banquet facility and conference center. Hansen Properties originally engaged three separate consultants to perform market studies, in their individual areas of expertise. Subsequently, HVS Food & Beverage Services was engaged by a lender to perform a market/feasibility study on the restaurant and banquet facility. After meeting Richard Williams, President/Managing Director of HVS Food & Beverage Services, Hansen Properties realized that HVS Food & Beverage Services as a full-service consulting and appraisal firm, with expertise in restaurants, banquet facilities, conference centers, and hotels, could perform the services that previously required at least three separate consultants.

The HVS Assignment

HVS Food & Beverage Services began work on this assignment in 2002, completing a market study with projections of revenue and expense for three components of the Normandy Farm Complex, including a 199-seat restaurant and lounge, a banquet facility that included a 7,775-square-foot ballroom with pre-function space and a 4,500-square-foot junior ballroom with pre-function space, a ±21,000-square-foot state-of-the-art conference center, and 15 guest cottage suites in three renovated and remodeled residential buildings on site. A 116-room hotel was always contemplated in the master plan for the redevelopment of Normandy Farm. Subsequent assignments included a market study and appraisal for the project without the hotel, and a complete appraisal of the entire property including the proposed 116-room hotel and 15 guest suites in three residential buildings.

Results

The dairy barn, pictured above, was first built in 1875, and is now fully remodeled as a three-story conference center, banquet facility, and gourmet restaurant. The Manor House, built in 1745, was completely remodeled by Hansen Properties and became an office for the company. The two gatehouses and the carriage house are presently being remodeled to house 15 hotel suites. A 116-room hotel, connecting to the barn, is currently under construction and scheduled to open in September 2005. HVS Food & Beverage Services had the expertise necessary to understand and analyze the proposed restaurant, banquet, conference center, and hotel operations that make up the Normandy Farm Complex, and participated in making this project a reality.

New Building Housing Silos Ballroom	Grand Ballroom and Conference Center
Manor House Offices	Lobby for Restaurant & Proposed Hotel
Carriage House to be Remodeled and Converted to a Lodging Facility with Seven Guest Suites	Grand Ballroom Interior