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Consulting & Valuation - Atlanta - Overview

HVS Atlanta handles major portfolio appraisals and single-asset consulting assignments and valuations. Our assignments represent everything from 40-room motels to 300-room full-service hotels and 1,000-room destination resort or convention hotels.

Our Director of Operations, Michael Brophy, is an industry veteran who has served in senior level management positions of hotels and convention centers for some 20 years.

Our staff maintains appraisal certification in nearly all 50 states. All hotel appraisers and consultants are college educated and pursuing additional certified valuation training, and all have hotel operations experience - from front desk and housekeeping, to sales and marketing to give them intimate knowledge of how a hotel works and should perform in its market.

The Atlanta office performs the following consulting & valuation services:

  • Hotel Appraisals (Single Assets and Portfolios)
  • Hotel Market Studies
  • Hotel Feasibility Studies
  • Hotel Franchise Evaluations
  • Market Area Overview Reports
  • Hotel Appraisal Reviews
  • Hotel Property Tax Reviews
  • Transactional Advisory Services for the Hotel Industry

Highlights of how we can benefit you include:

  • Highest quality and respected consulting and service-oriented hotel appraisals and consulting reports
  • Expert reviews of property tax assessments tailored to the hotel industry. An accurate, up-to-date valuation of a hotel's real property assessment takes current market conditions into account to help hoteliers make reductions in this costly expense category.
  • In revaluation years, tax assessors can call on HVS hotel property tax experts to establish accurate, thorough assessments that lead to fewer appeals.
  • Market data is available on all major U.S. and Mexico markets in our Market Area Overview reports. Under the supervision of Market Data and Research Director, Amy Beam, we compile data on market data and trends, hotel assets and hundreds of hotel transactions each year.

With strong concern for the environment, HVS Atlanta has substantially reduced our carbon footprint by limiting the size and quantity of printed documents, recycling and using environmentally friendly products. We support a work-from-home capability for many of our associates to reduce carbon emissions. We also purchase credits from Carbonfund.org to offset emissions associated with employee travel and office operations.