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This past decade has seen an explosion of new ways to communicate and market hotels and other hospitality assets and services. Leora Halpern Lanz has been an active leader and participant, staying at the forefront of hotel strategic marketing and communications. In June 2010, she was named Hospitality Sales & Marketing Executive of the Year by the Greater NY Chapter of the Hospitality Sales & Marketing Association International.
As Director of HVS Sales & Marketing Services, she works directly with a myriad of hotel and hotel companies, hospitality related services, and other entertainment and recreational venues. In this capacity since 1999, she provides strategic marketing and communications planning, innovative sales training and action planning, revenue management guidance, social media marketing and publicity, and overall marketing consultancy.
Prior to joining HVS, she served for 10 years as the Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York and for 5 years as the Director of Public Relations for the Greater Boston Convention & Visitors Bureau. With ITT Sheraton, she ran the marketing communications operations for six hotels and played a significant public relations role for the hotels during the Democratic National Convention and for numerous hotel openings. While in Boston, she spearheaded the city wide promotion of the Monet exhibition and was invited by the Japan National Tourist Organization to teach destination marketing to tourism officials there. During her graduate studies she also handled public relations for the (then) new Four Seasons Hotel.
She is a member of the Public Relations Society of America, the Society of American Travel Writers and the Hospitality Sales & Marketing Association International. She earned a bachelor’s degree from Cornell University and a master’s from Boston University and has served as a Cornell Alumni Ambassador since 1996. Her articles have been reprinted in dozens of industry publications over the years, and she has guest presented to hospitality and communications classes at several leading universities at the graduate and undergraduate level.
As Director of HVS Sales & Marketing Services, she works directly with a myriad of hotel and hotel companies, hospitality related services, and other entertainment and recreational venues. In this capacity since 1999, she provides strategic marketing and communications planning, innovative sales training and action planning, revenue management guidance, social media marketing and publicity, and overall marketing consultancy.
Prior to joining HVS, she served for 10 years as the Director of Public Relations and Advertising for the ITT Sheraton Hotels of New York and for 5 years as the Director of Public Relations for the Greater Boston Convention & Visitors Bureau. With ITT Sheraton, she ran the marketing communications operations for six hotels and played a significant public relations role for the hotels during the Democratic National Convention and for numerous hotel openings. While in Boston, she spearheaded the city wide promotion of the Monet exhibition and was invited by the Japan National Tourist Organization to teach destination marketing to tourism officials there. During her graduate studies she also handled public relations for the (then) new Four Seasons Hotel.
She is a member of the Public Relations Society of America, the Society of American Travel Writers and the Hospitality Sales & Marketing Association International. She earned a bachelor’s degree from Cornell University and a master’s from Boston University and has served as a Cornell Alumni Ambassador since 1996. Her articles have been reprinted in dozens of industry publications over the years, and she has guest presented to hospitality and communications classes at several leading universities at the graduate and undergraduate level.
