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New Delhi - Services - Web Strategies
| INSIDE | ||
| - Our Services | - Articles and Publications | - Clients |
| - A Case In Point | - Industry Resources and Trends | - Contact Us |
OVERVIEW
At HVS Web Strategies, we strive to provide affordable, accessible, and streamlined Internet and Web services to hotel and resort owners, operators, developers and investors who recognize the key role Internet Marketing can play in improving operations and financial performance. We aim to provide quality web consulting and outsourcing models tailored to our clients' needs
With the massive reach of Internet in today’s time
it has definitely surfaced as the first touch point for Travelers. Its critical
for
Hotel websites to evolve from just 'online brochures' to powerful sales tools
that allow hotels to interact with its guests and increase leads and sales.
Considering recent trends, the online channel has been the most dynamic and
fast-growing segment of the overall CRS bookings for hotels. Hoteliers can take
advantage of this by formulating a well aligned Online Marketing Strategy. The
biggest advantage of Direct Online Marketing channel remains the ability to
exactly measure the Return-over-Investment (ROI) and be flexible.
Combining our industry knowledge with domain expertise, we are able to offer a
bouquet of online solutions tailored to your needs and budgets. With our unique Pay-for-Performance (PFP) Model, we
bring 100% accountability to your marketing investments.
OUR SERVICES
Our service offerings are completely tailor made to suit the needs of our discerning clients. If you have your own in house design team however looking for the expert advice to spearhead your brand, we have a dedicated team of online marketers who can seamlessly work with your team to analyze the gaps and formulate Internet Strategies that will take your brand to the next level.
ONLINE AUDITS
We strongly believe and recommend that before hiring any Online Marketing agency (or building your own team full time) on a long term engagement, it is critical for you to understand the shortcomings in your existing online strategy and evaluate the same with industry benchmarks and best practices in order to help you make appropriate and calculated investments. Following are the steps that we perform in an Online Audit for a hotel's or a brand's web strategy:
- Analyze existing strategy (in case it already exists otherwise create
one from scratch) covering each of the critical aspects
- Website GUI and its usability
- Website structure
- Search engines penetration - Google, Yahoo, Bing, country specific search engines, etc.
- Presence on Social Media - Facebook, Twitter, YouTube, Flickr, etc.
- Other important drivers - Email marketing campaigns, social bookmarking, web directories, etc.
- Compare existing online presence with best practices, industry benchmarks and competition
- Highlight critical areas of improvements
- Create and propose a strategy based on our research and findings
- Educate and engage the client on critical shortcomings
- Execute a well planned strategy after consulting with the client
KEY SERVICE OFFERINGS:
- Website Design and Development – The Website Remains The Most Cost
Effective Channel of Distribution
This is of course, the first and foremost thing to do. Everything begins from the website. The objective is to have a website which is pleasing looking, has a nice look and feel, is rich in content so that it provides meaningful information to the end users and at the same time is Search Engine friendly.
- Online Marketing – Focus on ROI-Centric Online Marketing Campaigns
Once the website is created, the next big challenge is to promote it online. After all, we don’t create websites for ourselves but for end users to drive business and branding. We can assist you in planning and executing campaigns such Search Engine Optimization (SEO), Pay-per-click (PPC), Local Business Search, etc.
- Social Media Optimization – Focus on Brand Building and Engaging With
The Guests, Users
Social media optimization has become the new buzzword and is all about knocking down site walls so content can be easily found, distributed and shared by the community. We can conceptualize, create and manage your presence on social networking communities - Twitter, Facebook, LinkedIn, Flickr, YouTube, etc.
- Other Important Initiatives - Focus on Enhancing Online Presence
Mobile Ready Website, Link Strategy, Online News and PR, Submission to Web Directories, Social Bookmarking, Newsletters and Email Marketing Campaigns, etc.
- Comprehensive Reporting Mechanism - Educating and Engaging A Client
Administering Website Statistics to review and monitor the number of visitors coming to the website, determining demographics, browsing patters, entry and exit points, conversion from lookers into bookers, etc.
- Custom Web Development - Scalable, Tailor-made Web Applications
Reservations Engine, Content Management Systems, Intranets, Tailor-made Web Applications
ARTICLES & PUBLICATIONS
|
Social Media And The Entire Buzz... (NOV.
2010) With close to a 100 million users on Facebook & search giant Google trying to step-up into the Social Media world, is it time that businesses shift focus away from traditional tried-and-tested forms of internet marketing & get more 'Social’? |
|
Internet Remains The Only Growth Channel For Hotels in Recent Years
(OCT. 2010) Considering recent trends, the online channel has been the most dynamic and fast-growing segment of the overall CRS bookings for hotels. Hoteliers can take advantage of this by formulating a well aligned Online Marketing Strategy. |
|
Marketing Online -Tapping into Current Trends
(APR. 2009) The current economic environment can prove both exciting and challenging for online marketers. Being almost totally measurable, Online Marketing allows for quick evaluation and continual adjustments to improve results. |
|
Marketing a Hotel Online In a Struggling Economy
(OCT. 2008) In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing. |
|
Search Engine Marketing - Paid Advertising
(SEP. 2007) In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay per Click (PPC) ad campaigns. |
|
Voice over Internet Protocol (VoIP) - From an Hotelier's Perspective
(JUN 2006) E-mail and cellular phones have replaced the telegram as a method of delivering information. VoIP is going to have the same impact on the current worldwide telephone system. Making the migration strategically will be essential for hoteliers. |
CLIENTS (partial list)
|
|
A CASE IN POINT
| CLIENT | - | A five star super luxury beach resort & Spa in Africa. |
| CHALLENGES | - | The website was completely done in flash which had very poor and almost no presence on Search engines, local and global. The client had negligible reservations and conversions from the property website. |
| THE PROJECT | - | To overhaul the complete website in order to create a search engine and user friendly website. To create and promote the resort’s presence online through the various online and social channels. |
| RESULTS | - | A completely new website was created and launched within a period of
two months. The website went live on April 26th and within 18 days the
website has got:
|
INDUSTRY RESOURCES AND TRENDS
- Why your social media initiatives will fail in 2011? (www.eyefortravel.com)
- Results of the 4th Benchmark Survey on Hotel Internet Marketing (www.hospitalityebusiness.com)
- Reputation Management & Social Media (www.pewinternet.org)
- 13 Truths about Social Media Measurement (www.altitudebranding.com)
- Does My Hotel need Mobile Strategy (blog.orourkehospitality.com)
CONTACT US
In our effort to better meet your needs and get the right information to you, please contact:
