New Delhi - Services - Marketing Communications

The Emerging Market Challenge
For emerging markets, differentiated and localized marketing strategies are key. A differentiated marketing strategy positions the brand in terms of its stakeholders, focuses on consistency of experience and touch points rather than products, and maximizes web marketing through the cost efficiency of Search Engine Optimization. It is a strategy that addresses human assets and their changing demographics through innovations in product and segmentation, supplier/ partner affiliations, CRM and e-CRM activities, loyalty programs, advertising and consistent communication.

The HVS Clients
Our clients are typically astute leaders in the industry who appreciate the powers of a differentiated and all encompassing marketing plan. These leaders understand the needs of an emerging market while at the same time realizing that the new age customer is also more aware, educated and therefore more demanding. In this scenario, the marketing and communication strategies one adopts will create a brand strong enough to ensure that sales goals are not only met but also maintained.

HVS Marketing Communications Solution
Marketing Communications Services, the latest addition to the services offered by HVS Consulting, bring with it new prowess for its clients. We take the initiative to understand your sales goals, products & services and human capital, and merge them with our expertise in understanding your marketplace and industry trends for creating executable road maps that ensure business success.

Services Offered:

• Marketing plans with a focus on experiential marketing and incremental revenue opportunities using above the line and below the line activities
• Brand scope and architecture inclusive of brand defining collateral and advertising guidelines
• Upstream marketing research and analysis
• Pre-Opening, opening and tactical marketing campaigns
• Web marketing, maximizing Search Engine Optimization, Third Party Intermediaries and Global Distribution Service selection and monitoring
• Customer Loyalty Programs, CRM and e-CRM activities
• Public Relations

For further details, contact Mansi Bhatnagar at MBhatnagar@HVS.com.